A new McKinsey survey, published October 28, 2026, gives the clearest picture yet of how consumers are actually using AI to shop — and the standout number for Indian businesses is this: among the 11 countries surveyed, India reported the highest trust in AI chat and search tools for shopping, at 87%. The global average was 73%. The US, often treated as the bellwether for AI adoption, came in at 74% — barely above the global average and well below India.
This matters for a specific reason. Trust is usually the bottleneck that slows AI adoption down. If Indian consumers are clearing that bottleneck faster than consumers in the US, UK, or Japan, Indian brands have less time than they might assume before AI-assisted shopping becomes a meaningful channel — not a hypothetical one.
McKinsey’s Agentic Commerce Consumer Survey was fielded in June 2026 across roughly 21,000 consumers in Australia, Brazil, China, France, Germany, India, Japan, Mexico, Saudi Arabia, the UK, and the US. It is McKinsey’s own proprietary research, conducted by its Growth, Marketing and Sales practice — useful, credible data, but not an independent third-party audit, and worth reading with that distinction in mind.
Key findings, as reported:
This is where the brief’s commitment to transparency matters. The adoption, intent, channel, and trust figures above come directly from McKinsey’s own survey — a real, large, multi-market dataset, even if self-reported behaviour (what people say they did) rather than measured transaction data. Treat it as credible, labelled evidence, not proof of exact outcomes.
Separately, the report also repeats a few vendor-supplied claims — such as Amazon’s statement that Alexa for Shopping users are “60% more likely to purchase and spend 40% more,” and Shopify’s claim that structured-catalog product searches convert roughly twice as well as searches against scraped, unstructured data. These are the companies’ own figures, not independently verified by McKinsey or anyone else, and should be read as directional claims rather than audited results.
Crucially, the survey does not publish India-specific purchase-completion or conversion data — only the trust figure is broken out by country at the level available here. There is, as of this writing, still no independent, India-specific, measured dataset on how many Indian consumers have actually completed an AI-assisted purchase, as opposed to trusting the idea of one.
The data is clear: Indian consumers aren’t just curious about AI shopping—they trust it more than anyone else in the world. While others are waiting for clearer signals, the window to capture high-intent, AI-driven shoppers is wide open.
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