live nowDiwali 2026
Your logo is bigger than your diya.
The hall of shame of downloaded Diwali templates, real attention numbers, six wild ideas and the Brand-Psych Trivia.
the anti-template festival club
Occasions, minus the clichés.
Every big day, brands download the same post. We pick the day, roast the clichés, bring real numbers and hand you better ideas, plus a trivia that quietly shows what your brand is missing.
up next · dropping in
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The Great Client Compliment Drop
World Kindness Day · 13 Nov See what’s coming →open right now
Live now
Each occasion page stays up for about three months, so you can still play, share and steal the ideas.
what you get on every page
One day. Four things.
01The roastPop-art parodies of the posts everyone makes.Larger-than-life, original art, no brand harmed (much).
02The real numbersWhat actually happens to those posts.Attention, reach and behaviour data, with sources.
03Ideas to stealWild and practical ideas, rated by spice.From ₹0 hacks to stunts worth a budget.
04The trivia60 seconds of brand psychology.Different questions for different people, and a brand check after each answer.
the calendar
Coming up shortly
Eight days, eight angles nobody else is taking. Tap “remind me” and we’ll see you there.
Nov 202613Fri
World Kindness Daycoming soon
The Great Client Compliment Drop
Brands spend all year begging for five-star reviews. For one day, we flip it: you publicly compliment your clients, customers and suppliers, by name, with specifics.
on the page:
- Why a public thank-you builds more advocacy than a discount (the reciprocity effect, explained)
- Compliment templates that don’t sound like a greeting card
- The #ComplimentDrop challenge: tag three clients who made your year
Nov 202619Thu
World Toilet Daycoming soon
Flush the Fluff
The Anti-Bad-Marketing DayThe UN’s World Toilet Day is about something serious: billions of people still lack safe sanitation. We’ll honour that, then flush the marketing fluff: “synergy”, stock-photo handshakes, “world-class” everything and posts nobody asked for.
on the page:
- The Fluff Hall of Fame: the 20 phrases your customers skip
- Before/after rewrites of real-style bad copy
- A small, real way your brand can support sanitation work
Nov 202627Fri
Black Fridaycoming soon
Black-Hat Friday: Busting the Scams
a.k.a. Anti-Chaos FridayInflated MRPs struck through, timers that reset on refresh, “only 2 left” for 2 weeks. India banned 13 dark patterns in 2023. We bust the tricks and show how to run a sale that converts without lying.
on the page:
- The scam-spotter checklist for shoppers (shareable)
- The honest-sale playbook for brands, still built to sell
- Trivia: fake urgency or real deal?
Dec 202602Wed
World Computer Literacy Daycoming soon
Explain It to My Grandmother
Can you really reach older customers on digital? Yes, if you stop designing for 25-year-olds. A day started by India’s NIIT in 2001 is the perfect excuse to talk about WhatsApp, YouTube, voice, big fonts and the grandchild who actually places the order.
on the page:
- Where people over 60 really are online in India (and where they aren’t)
- The “Grandma test” for your website and ads
- Family-assisted buying: market to the helper, not just the buyer
Dec 202612Sat
Universal Health Coverage Daycoming soon
Vitamins, Not Placebos
Stethoscope stock photos, “world-class care”, a doctor smiling at a tablet. Healthcare marketing loves placebos. We roast the clichés and show what actually brings patients in: useful answers, clear prices, easy booking and real reviews.
on the page:
- The healthcare cliché bingo card (hospitals, clinics, diagnostics)
- What patients actually search before they book
- Five “vitamins” any clinic can start this week
Dec 202614Mon
National Energy Conservation Daycoming soon
Dark Mode: Activated
Stop Burning Digital FuelEvery 14 December, corporates and energy companies post a light bulb with a leaf in it, as if the planet depends on that post. We call out the stereotype posts and show what they should do instead: real numbers, real changes, and lighter websites too.
on the page:
- The “bulb with a leaf” hall of shame
- Greenwashing rules in India (CCPA, 2024), explained simply
- How heavy pages and autoplay videos burn digital fuel, and how to fix yours
Dec 202625–26Fri–Sat
Christmas & Boxing Daycoming soon
Why Christmas? And why Boxing Day is your real target
Coca-Cola didn’t invent Santa or his red suit. But its Haddon Sundblom paintings (1931–1964) made one jolly Santa so consistent, for so long, that the world thinks it did. A case study in owning an occasion, and why the smart move is to skip the noisy 25th and own the 26th.
on the page:
- Case study: how a soft drink became part of a festival
- Being different when everyone shouts on the same day
- Boxing Day ideas: thank the people who serve you
Jan 202701Fri
New Year 2027coming soon
What’s New? A post is not enough.
Resolutions, after-party reels and a “Happy New Year” GIF with your logo. Are you walking out of the stereotypes this year? Low-cost ways for small and medium businesses to turn clients into advocates, plus our happy-new-year wish (the real one).
on the page:
- Ten low-cost advocacy ideas for SMEs, from ₹0
- The year-in-review note every client should get from you
- Why “thank you” beats “Happy New Year”
your turn
Which day should we roast next?
A festival, an awareness day, a cricket final, your industry’s big day. Suggest it, and if we use it, we’ll credit you.
from the archive
Past occasions
before the next big day
Be the brand people screenshot.
Tejom Digital is a data-driven digital marketing agency. We plan occasion campaigns that people remember, without a single downloaded template.