supreme.sweets.electronicsSponsored · 🌐
♡ ◯ ➤Liked by owners_wife and 2 others
Diwali 2026 · a public service announcement for brands
Your logo is bigger than your diya.
Every Diwali, brands download the same template, stretch the logo, add glitter, and wonder why the algorithm ghosted them. Here’s the hall of shame, with real numbers, and six wild ways out.
1.7 secis all they gave it.
the hall of shame
Five Diwali posts that fought the algorithm and lost.
The brands are made up. The templates aren’t. Neither are the numbers.
Exhibit A · Logo-zilla
Your logo is bigger than the festival.
1.7 secper post in a mobile feed
That’s how long people spent on a piece of content in Facebook’s mobile feed, on average. This brand spent every millisecond of it on a crest nobody asked to see.
Real number · source: Facebook IQ, “Capturing Attention in Feed”, April 2016happy_diwali_template_packSponsored · 🌐
♡ ◯ ➤Downloaded 2.3 lakh times. Liked by nobody.
Exhibit B · The Template Twins
Nine brands. One template.
9 = 1to Meta’s ad system
Meta’s Andromeda system groups look-alike creatives and treats them as one idea. Swap the shop name all you like: to the algorithm, these nine brands posted one post, and it was nobody’s.
Real number · source: Meta Andromeda and creative diversification, explained (Jon Loomer), 2025mehta.mobiles.rechargeSponsored · 🌐
♡ ◯ ➤Forwarded many times ⏩⏩
Exhibit C · The Good-Morning Forward
A free-template watermark is a reach killer.
Followers onlyno new people
Instagram ranks original content first. It says adding a logo, border or watermark to someone else’s image doesn’t make it original, and recommendations go to the original creator instead. Your glitter stays in the family.
Real number · source: Instagram / Adam Mosseri on original content, April 2024; extended to photos, April 2026srisri.lakshmi.tradersSponsored · 🌐
♡ ◯ ➤Liked by proprietor, proprietor’s son, proprietor’s other phone
Exhibit D · The Flex Banner
Your family photo is up against 1,499 other posts.
300 / 1,500posts actually shown
Facebook has explained that a typical feed has about 1,500 eligible posts a day and shows roughly 300. A seven-face flex banner, shrunk to a phone screen, is rarely one of the chosen 300.
Real number · source: Facebook News Feed explainer (Lars Backstrom), August 2013mega.dhamaka.dealsSponsored · 🌐
♡ ◯ ➤⏳ Offer ends tonight (also ended last night)
Exhibit E · Mega Dhamaka
“Ends tonight” every night isn’t a strategy. It’s a dark pattern.
1 of 13listed dark patterns
India’s Central Consumer Protection Authority lists 13 dark patterns. The first one is “false urgency”: fake countdowns and “Only 2 left!” when there are 200. Customers learn to ignore you; regulators don’t.
Real number · source: CCPA, Guidelines for Prevention and Regulation of Dark Patterns, 30 Nov 2023
meanwhile, on the other side of the screen
Three people your template never met.
1.7seconds
She gave your post 1.7 seconds. Your discount highlight used all of them, like so many before it.
fig. 02 — pop splash portraitnewpage
You’ve posted the same template since 2019. Start a new page.
fig. 03 — pen & ink, watercolour washheronot logo
Make the festival the hero. Let your brand hold the lamp.
fig. 04 — ink + pop colour
so what should you actually do?
Six very wild ways to stop the scroll.
Not one of them needs a downloaded template. Several need courage. All of them we’d happily build with you.
- wildness 🌶🌶🌶
Delete your logo. Then hide it.
Post a Diwali artwork with no logo in sight, and hide it somewhere in the rangoli. The first 50 people who find it and comment where get a mithai box.
↳ People zoom, search and comment. That’s dwell time the feed can measure. - wildness 🌶🌶🌶🌶
Turn your rangoli into a QR code.
Draw a giant rangoli outside your shop that is secretly a working QR code. Film it from above. Scanning it, from the street or from the reel, unlocks a Diwali surprise.
↳ A pattern that turns out to be a puzzle makes people pause, squint and pull out their phone. - wildness 🌶🌶🌶
Give your logo’s spot to the diya-maker.
In every Diwali post, replace your logo with the face, name and stall of the potter who made your diyas. Pay them for it, tag them, send customers to them.
↳ A real face with a real story beats a logo every time, and people share stories about people. - wildness 🌶🌶🌶🌶
One comment = one real diya.
Build a 10,001-diya rangoli in your town square. Every comment on your post lights one more, live-streamed until the whole thing is glowing.
↳ Comments stop being a metric and become fire people can see. - wildness 🌶🌶🌶🌶🌶
Project your post onto 50 society walls.
On Diwali night, beam a 10-second film onto housing-society walls across the city. Your reel isn’t the ad; it’s 500 neighbours filming it.
↳ Other people’s phones become your media plan. - wildness 🌶🌶🌶🌶🌶
Make your box become the lantern.
Design the Diwali box so it unfolds into an akash kandil. Customers hang it on their balcony, post it, and you repost the best-lit balconies in town.
↳ Your packaging lights up a thousand balconies, and every one of them is a post you didn’t pay for.
60-second festive check-up
The Diwali Brand-Psych Trivia
Six festive questions, picked for you. Come back and you’ll get a different set. Most people get them right, and then realise their brand isn’t doing any of it.
…
score 0
your festive brand IQ
0/ 6
What your brand might be missing this festive season:
Challenge your marketing team ↓
before the next festival
Be the rocket, not the damp patakha.
Tejom Digital is a data-driven digital marketing agency. We are communication consultants and performance marketers who make festive campaigns people actually remember, without a single downloaded template.
from the archive
This Diwali edition has gone to the archive.
A new occasion page goes up soon, with new art and new trivia. Want your brand ready before the next festival?
Plan my next festive campaign →