Holi + Eid-ul-Fitr
10–23 MarTwo big days inside two weeks. Book creators and ad budget by early February.
free · updated 12 Nov 2026
The 2027 marketing calendar for India, with a “start by” date for every day.
58 festivals, awareness days and sale moments, checked against the Government of India’s 2027 holiday list. Filter by your industry, add every date to your calendar in one click, or download the PDF for your team.
The six big windows of 2027
Akshaya Tritiya + Mother's Day
9 MayBoth land on Sunday 9 May. Gold, gifting and health packages share one weekend.
Independence Day + Rakhi
15–17 AugA long weekend straight into Raksha Bandhan. Delivery cut-offs decide who wins.
Navratri → Durga Puja → Diwali
30 Sep – 31 OctIndia's biggest 5 weeks. Start planning in August; Kolkata brands start at Mahalaya, 29 Sep.
Black Friday + Cyber Monday
26–29 NovNow a real Indian sale weekend. Retarget your Diwali visitors.
Christmas → New Year
25–31 DecGifting, food and 'year in review' content. Plan next year's calendar now.
Every date, and when to start planning
01January 2027 5 dates
- 1 JanFri
New Year's Day
Resolution-led offers and a 'year ahead' promise, not a fireworks GIF.
start by4 Dec 2026Plan this → - 13 JanWed
Lohri
Bonfire-night recipes, gifting hampers and Punjab-first creatives.
start by23 Dec 2026Plan this → - 14 JanThu
Makar Sankranti / Magha Bihu
Kites, til-gur and regional harvest stories in local languages.
start by17 Dec 2026Plan this → - 15 JanFri
Pongal
Tamil-first content; kitchen, dairy and new-clothes categories peak.
start by18 Dec 2026Plan this → - 26 JanTue
Republic Day
Long-weekend sales; pair offers with a genuine 'made in India' story.
start by29 Dec 2026Plan this →
02February 2027 2 dates
- 11 FebThu
Basant Panchami
Yellow-led creatives; education and stationery brands get a natural hook.
start by21 JanPlan this → - 14 FebSun
Valentine's Day
Gifting guides and couple offers; skip the red-rose clichés.
start by17 JanPlan this →
03March 2027 7 dates
- 3 MarWed
World Hearing Day
Free screening camps and myth-busting reels for ENT and audiology centres.
start by10 FebPlan this → - 6 MarSat
Maha Shivaratri
Fasting-food recipes and late-night temple-route content.
start by13 FebPlan this → - 8 MarMon
International Women's Day
Show what you actually do for women (staff, customers, policy), not a pink logo.
start by8 FebPlan this → - 10 MarWed
Eid-ul-Fitr tentative
Sheer-khurma recipes, Eidi gifting, ethnic-wear edits; the moon decides the final date.
start by27 JanPlan this → - 15 MarMon
World Consumer Rights Day
Transparent pricing and 'what we guarantee' posts build trust.
start by22 FebPlan this → - 22 MarMon
Holika Dahan / Dol Jatra
Bengal and Odisha celebrate Dol; plan regional creatives a day early.
start by1 MarPlan this → - 23 MarTue
Holi
Skin and hair care, sweets, colours and party packs; book creators early.
start by9 FebPlan this →
04April 2027 5 dates
- 7 AprWed
Gudi Padwa / Ugadi / Chaitra Navratri
New-year purchases: vehicles, gold, home appliances; Marathi, Telugu and Kannada creatives.
start by10 MarPlan this → - 7 AprWed
World Health Day
Hospital-led health checks and doctor explainers; the theme is announced by WHO.
start by10 MarPlan this → - 14 AprWed
Vaisakhi / Tamil New Year / Ambedkar Jayanti
Harvest and new-year stories for Punjab and Tamil Nadu.
start by17 MarPlan this → - 15 AprThu
Poila Baisakh / Bohag Bihu / Ram Navami
Bengali new year: halkhata, new ledgers, sweets and sarees.
start by18 MarPlan this → - 22 AprThu
Earth Day
Only post if you can show a real change in packaging, energy or sourcing.
start by1 AprPlan this →
05May 2027 4 dates
- 1 MaySat
Labour Day / Maharashtra and Gujarat Day
Thank the people behind the product: factory, delivery and service teams.
start by10 AprPlan this → - 9 MaySun
Akshaya Tritiya
The big gold, property and new-beginnings day; run leads 2 weeks before.
start by28 MarPlan this → - 9 MaySun
Mother's Day
Gifting plus health packages for mothers; stories beat sale banners.
start by11 AprPlan this → - 17 MayMon
Eid-ul-Zuha (Bakrid) tentative
Food, family and community content; the moon decides the final date.
start by19 AprPlan this →
06June 2027 3 dates
- 5 JunSat
World Environment Day
Pledge plus proof: what you will measurably change this year.
start by15 MayPlan this → - 20 JunSun
Father's Day
Gadgets, grooming and health check-ups for dads.
start by23 MayPlan this → - 21 JunMon
International Yoga Day
Wellness, activewear and healthy food; partner with local studios.
start by24 MayPlan this →
07July 2027 2 dates
- 1 JulThu
National Doctors' Day / CA Day
Hospitals spotlight their doctors; finance brands thank chartered accountants.
start by3 JunPlan this → - 5 JulMon
Rath Yatra
Odisha and Bengal-first content; food and travel brands benefit.
start by14 JunPlan this →
08August 2027 4 dates
- 1 AugSun
Friendship Day
Friends-and-family offers, bundles and UGC challenges.
start by11 JulPlan this → - 15 AugSun
Independence Day / Parsi New Year
Freedom sales are crowded; win with a sharper Indian story instead.
start by18 JulPlan this → - 17 AugTue
Raksha Bandhan
Gifting, sweets and sibling stories; delivery deadlines decide sales.
start by6 JulPlan this → - 25 AugWed
Janmashtami
Dairy, sweets and kids-dressed-as-Krishna UGC.
start by4 AugPlan this →
09September 2027 7 dates
- 4 SepSat
Ganesh Chaturthi
10-day Maharashtra peak: modaks, eco-idols, home and vehicle buying.
start by24 JulPlan this → - 5 SepSun
Teachers' Day
Education and B2B brands thank mentors; avoid generic quote cards.
start by15 AugPlan this → - 12 SepSun
Onam
Sadya menus, kasavu edits and Malayalam-first content.
start by15 AugPlan this → - 29 SepWed
Mahalaya
Bengal's Durga Puja countdown starts; launch puja campaigns now.
start by1 SepPlan this → - 29 SepWed
World Heart Day
Cardiac screening drives and simple heart-risk calculators.
start by1 SepPlan this → - 30 SepThu
Navratri begins
Nine colours, garba wear, fasting foods; Gujarat and Mumbai peak.
start by19 AugPlan this → - Late SepTBA
Festive e-commerce sale season
Marketplaces usually start their big festive sales in late September or early October; exact dates are announced a few weeks before.
start byEarly AugPlan this →
10October 2027 9 dates
- 2 OctSat
Gandhi Jayanti
Khadi, sustainability and community service; keep it respectful.
start by11 SepPlan this → - 5–9 OctTue
Durga Puja
Kolkata's biggest week: pandal partnerships, puja shopping and hospital readiness messaging.
start by10 AugPlan this → - 9 OctSat
Dussehra / Vijaya Dashami
Vehicle, electronics and property bookings peak; plan offers early.
start by28 AugPlan this → - 10 OctSun
World Mental Health Day
Helpline-first, stigma-free content from qualified experts.
start by19 SepPlan this → - 14 OctThu
Kojagari Lakshmi Puja / Sharad Purnima
Bengal Lakshmi Puja: savings, finance and sweets.
start by23 SepPlan this → - 18 OctMon
Karva Chauth
Jewellery, beauty and festive wear; respect the fasting context.
start by20 SepPlan this → - 27 OctWed
Dhanteras
The year's biggest gold, utensil and appliance buying day.
start by15 SepPlan this → - 29 OctFri
Diwali / Kali Puja
Plan 6–8 weeks ahead: gifting, corporate hampers, home and lifestyle.
start by3 SepPlan this → - 31 OctSun
Bhai Dooj
Sibling gifting; extend Diwali offers by two days.
start by3 OctPlan this →
11November 2027 6 dates
- 4 NovThu
Chhath Puja
Bihar and Jharkhand audiences across India; food and travel.
start by7 OctPlan this → - 13 NovSat
World Kindness Day
Thank a client, a nurse or a supplier publicly.
start by23 OctPlan this → - 14 NovSun
Children's Day / Guru Nanak Jayanti / World Diabetes Day
Kids' offers, gurpurab greetings and diabetes screening camps on one date.
start by17 OctPlan this → - 19 NovFri
World Toilet Day
Hygiene and sanitation brands; humour works if it is useful.
start by29 OctPlan this → - 26 NovFri
Black Friday
Indian e-commerce now runs Black Friday sales; plan stock and ads early.
start by29 OctPlan this → - 29 NovMon
Cyber Monday
Gadget and online-only deals; retarget Black Friday visitors.
start by1 NovPlan this →
12December 2027 5 dates
- 2 DecThu
World Computer Literacy Day
Explain one useful thing simply; tech and education brands.
start by11 NovPlan this → - 12 DecSun
Universal Health Coverage Day
Insurance, cashless care and hospital tie-up explainers.
start by21 NovPlan this → - 14 DecTue
National Energy Conservation Day
Show savings in units and rupees, not slogans.
start by23 NovPlan this → - 25 DecSat
Christmas
Cakes, gifting and winter edits; Park Street-style city moments.
start by13 NovPlan this → - 31 DecFri
New Year's Eve
Party, food delivery and 'year in review' content.
start by3 DecPlan this →
Sources: festival and national-holiday dates follow the Government of India’s 2027 holiday list (Department of Personnel and Training, July 2026). Eid dates are tentative and depend on the moon; some regional dates differ by a day between states. Awareness days follow their global or national organisers. “Start by” dates allow 3–8 weeks depending on how big the day is.
for brands with 5+ big days a year
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Questions about the 2027 calendar
When should a brand start planning festival campaigns for 2027?
For the biggest days (Holi, Akshaya Tritiya, Durga Puja and Diwali) start 6–8 weeks ahead. For awareness days, 3–4 weeks is enough. Each date on this calendar shows a 'start by' date so your team never plans the night before.
Are the 2027 festival dates on this calendar final?
Festival dates follow the Government of India's 2027 holiday list (Department of Personnel and Training). Eid dates depend on the moon and are marked as tentative. Regional dates can differ by a day in some states, so confirm local dates before booking media.
Which 2027 dates matter most for my industry?
Use the industry filter at the top of the calendar. Healthcare brands get awareness days like World Hearing Day and World Heart Day; jewellery and finance brands get Akshaya Tritiya and Dhanteras; food and FMCG brands get almost every festival.
Can Tejom Digital plan and run our 2027 occasion campaigns?
Yes. Our Occasion Retainer plans your calendar, creates one big idea per occasion, runs short Meta and Google ad bursts and sends a one-page report after each day. WhatsApp us on +91 79807 31010 to start.