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What Are the Most Effective Strategies of Google Ads for E-Commerce in India?

In the bustling and highly competitive landscape of e-commerce, Google Ads for e-commerce in India is indispensable. With millions of daily searches by prospective buyers, Google Ads ensures your products appear exactly when customers are ready to make a purchase. Whether you are a direct-to-consumer startup, a marketplace seller, or a niche brand, Google Ads helps drive targeted traffic, increase conversions, and boost your return on investment (ROI). The key to leveraging Google Ads for e-commerce in India successfully lies in tailoring strategies that resonate with the unique digital behavior of Indian consumers.

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What Are the Different Types of Google Ads & How Do They Work for Indian E-Commerce?

Google offers multiple ad formats, but for Indian e-commerce brands, these are the most effective:

1. Search Ads

What Are They? Search Ads are text-based advertisements that appear on Google’s search engine results pages (SERPs) when users enter relevant queries. They are ideal for capturing intent-driven traffic.

Why Use Them in India? With a vast number of Indian consumers relying on Google to discover products, Search Ads can position your offerings prominently when potential customers are actively searching.

What to Do:

Conduct Comprehensive Keyword Research: Utilize tools like Google’s Keyword Planner to identify high-traffic keywords relevant to your products.
Incorporate Localized Terms: Include region-specific phrases or vernacular terms that resonate with the Indian audience.

How to Do It:

Set Up a Google Ads Account: Navigate to the Google Ads platform and create an account.
Create a New Campaign: Choose the “Search” campaign type and define your goals, such as website traffic or sales.
Develop Ad Groups: Organize your ads by themes or product categories, assigning relevant keywords to each group.
Craft Compelling Ad Copy: Highlight unique selling propositions (USPs), offers, and clear calls-to-action (CTAs).
Set Budget and Bidding Strategy: Determine your daily budget and choose a bidding strategy that aligns with your objectives, such as manual CPC or automated bidding.

2. Shopping Ads

What Are They? Shopping Ads showcase your products with images, prices, and business names directly on the SERPs. They provide a visual appeal that can attract potential buyers.

Why Use Them in India? Visual representation can significantly influence purchasing decisions. Shopping Ads allow Indian consumers to see product details at a glance, enhancing click-through and conversion rates.

What to Do:

Optimize Product Feed: Ensure your product titles, descriptions, and images are accurate and appealing.
Highlight Promotions: Use Merchant Promotions to display special offers or discounts.

How to Do It:

Set Up a Google Merchant Center Account: Link it to your Google Ads account.
Upload Product Feed: Provide detailed information about your products, including high-quality images and competitive pricing.
Create a Shopping Campaign: In Google Ads, select the “Shopping” campaign type and configure settings like target country (India) and daily budget.
Monitor and Optimize: Regularly review performance metrics and adjust bids or product listings as needed.

3. Display Ads

What Are They? Display Ads are visual banners that appear across Google’s Display Network, encompassing millions of websites, apps, and videos.

Why Use Them in India? They are effective for building brand awareness and retargeting users who have previously interacted with your website.

What to Do:

Design Engaging Creatives: Use culturally relevant visuals and messages that resonate with the Indian audience.
Segment Your Audience: Target specific demographics, interests, or behaviors to reach potential customers effectively.

How to Do It:

Choose the “Display” Campaign Type: In Google Ads, select this option to start.
Define Target Audience: Utilize Google’s audience targeting options to reach specific segments, such as users interested in similar products.
Upload Creatives: Provide various ad sizes and formats to ensure compatibility across the Display Network.
Set Budget and Bids: Allocate funds based on campaign goals and choose a bidding strategy like cost-per-thousand impressions (CPM) or cost-per-click (CPC).

4. Video Ads

What Are They? Video Ads are promotional content displayed on YouTube and across the Google Display Network.

Why Use Them in India? With YouTube being immensely popular in India, Video Ads can effectively engage users and showcase products in action.

What to Do:

Create High-Quality Video Content: Develop videos that highlight product features, customer testimonials, or tutorials.
Include Clear CTAs: Encourage viewers to visit your website or make a purchase.

How to Do It:

Upload Video to YouTube: Ensure it’s set to public or unlisted.
Create a Video Campaign in Google Ads: Select the “Video” campaign type and choose objectives like brand awareness or conversions.
Define Target Audience: Use demographic and interest-based targeting to reach potential customers.
Set Budget and Bidding: Decide on daily spend and choose a bidding strategy like cost-per-view (CPV).

5. Performance Max (PMax) Ads

What Are They? Performance Max campaigns allow advertisers to access all of Google’s inventory from a single campaign, using machine learning to optimize performance in real-time.

Why Use Them in India? They provide a streamlined approach to reach customers across multiple channels, maximizing reach and conversions.

What to Do:

Provide High-Quality Assets: Supply a variety of images, videos, and text assets for Google’s algorithms to test and optimize.
Define Clear Conversion Goals: Specify desired actions like purchases or sign-ups.

How to Do It:

Select “Performance Max” Campaign Type: In Google Ads, choose this option.
Input Asset Groupings: Upload diverse creatives and copy variations.

Choosing the Right Google Ads Type for Indian E-Commerce

Each ad type serves a different role in your e-commerce strategy. Here’s a quick guide to help you choose:
Search Ads: Best for intent-driven sales, especially for high-ticket items.
Shopping Ads: Ideal for showcasing product visuals directly on SERPs.
Display Ads: Great for remarketing and brand awareness.
Video Ads: Perfect for engaging audiences, especially on YouTube.
Performance Max Ads: Best for AI-driven optimization across all Google platforms.

To truly maximize Google Ads for e-commerce in India, brands must continually test, optimize, and adapt strategies based on performance insights and shifting consumer behaviors.

Pro Tips: At Tejom Digital, we don’t just run ads—we craft data-driven, high-converting Google Ads strategies for some of the top brands in India. If you want to maximize your ROI and make every ad count, let’s talk!

Types of Google Ads Attribution Models & Their Use Cases

Attribution models determine how credit is assigned to different touchpoints in a customer’s journey before conversion. Choosing the right model is crucial for optimizing Google Ads campaigns effectively.

1. Data-Driven Attribution (Recommended for Most eCommerce Businesses)

How it works: Uses machine learning to analyze actual conversion paths and distributes credit based on impact.

Best for:

eCommerce stores with consistent conversion data
Businesses using multiple ad formats (Search, Shopping, Display, YouTube, etc.)
Those wanting AI-driven insights for better optimization

Why use it?
More accurate than fixed models
Adapts to real user behavior
Optimizes Smart Bidding performance

2. Last Click Attribution (Legacy Model, Not Ideal for Scaling)

How it works: Gives 100% credit to the last-clicked ad before conversion.

Best for:

Simple sales cycles where customers buy quickly
Brand searches, where users search for your store name before buying
When you want to measure direct impact of specific ads

Why use it?
Easy to track and understand
Good for measuring immediate impact of bottom-funnel ads

Limitations: Ignores earlier touchpoints in the buyer journey, which may undervalue prospecting efforts.

3. First Click Attribution (Good for Brand Awareness Tracking)

How it works: Gives 100% credit to the first-clicked ad in the conversion path.

Best for:

Brand awareness campaigns (e.g., Display & YouTube Ads)
Tracking which ads first bring users into the funnel

Why use it?
Helps understand which ads drive initial engagement
Good for businesses investing in top-of-funnel marketing

Limitations: Ignores mid and bottom-funnel interactions that drive conversions.

4. Linear Attribution (Balanced Approach, But Less Focused)

How it works: Distributes credit equally across all touchpoints in the conversion path.

Best for:

Businesses that want equal weight on every interaction
Multi-touchpoint journeys where all steps are important

Why use it?
Provides a holistic view of the customer journey
Good for businesses running always-on campaigns

Limitations: Doesn’t differentiate which touchpoints contribute most to the conversion.

5. Time Decay Attribution (Best for Long Sales Cycles)

How it works: Gives more credit to interactions closer to the conversion while still considering earlier interactions.

Best for:

High-ticket eCommerce (e.g., luxury items, furniture, electronics)
B2B eCommerce with longer decision-making processes

Why use it?
More realistic than First or Last Click models
Works well for expensive products with long research periods

Limitations: May undervalue brand awareness and early interactions.

6. Position-Based (U-Shaped) Attribution (Best for Lead Generation & Multi-Touch Journeys)

How it works: Assigns 40% credit to first and last interactions and splits the remaining 20% among mid-funnel touchpoints.

Best for:

eCommerce with multiple touchpoints (e.g., someone clicks on a Google Ad, signs up for a discount email, then purchases)
Stores running Search + Display + Retargeting campaigns

Why use it?
Balances brand awareness & conversion efforts
Good for measuring both discovery & closing ads

Limitations: May overvalue first and last interactions while ignoring mid-funnel contributions.

Which Attribution Model Should You Use?

Recommendation for eCommerce in India

If you’re running Performance Max & Shopping Ads: 👉 Data-Driven Attribution
If you have a long customer journey (e.g., high-ticket products): 👉 Time Decay
If your funnel includes multiple channels (e.g., YouTube + Search + Display): 👉 Position-Based Attribution
If you’re testing new audiences & want to track initial discovery: 👉 First Click Attribution

Drive e-commerce growth with Tejom Digital — India’s expert in data-driven Google Ads! Reach targeted shoppers, boost sales, and maximize ROI. Connect with us today to start growing smarter!

📞Call Us: 79807-31010
Contact us: contact@tejomdigital.com

What Should You Include in Google Ad Creatives & Text for Indian Audiences?

A: Google Ads are only as effective as your ad copy & creatives! Here’s what works best for Indian shoppers:

🔹 Urgency Triggers – “Limited Stock! Order Now for Same-Day Delivery!”
🔹 Localized Language – “Buy Ethnic Wear Online – Free Shipping Across India!”
🔹 Festive Offers – “Diwali Sale: Up to 60% OFF on Smartphones!”
🔹 Clear CTAs – “Shop Now | Grab the Deal | Get Yours Today”
🔹 Emotion-Driven Messaging – Indians respond well to storytelling and trust-driven copy.

👉 Pro Tip: Test 3-5 variations of ad text and images to see which one performs best!

How Do You Optimize Google Ads for Mobile-First Users in India?

80%+ of online shoppers in India browse via smartphones. Your Google Ads must be mobile-optimized for better click-through rates (CTR) and conversions.

📱 Key Mobile-First Strategies:
✅ Use short, punchy ad copy – Mobile users skim, so keep it crisp.
✅ Ensure landing pages load within 3 seconds – Speed is crucial.
✅ Enable call extensions & WhatsApp chat – Indians prefer direct contact before purchasing.
✅ Use responsive display ads – Adjust visuals for different screen sizes.
✅ Leverage location-based targeting – Show ads based on users’ city or state.

How Do Google Shopping Campaigns Help Indian E-Commerce Brands?

Google Shopping Ads dominate e-commerce sales in India. Why? Because they:
🎯 Appear above search results with product images & prices.
🎯 Showcase star ratings & reviews, boosting trust.
🎯 Drive higher conversion rates than regular search ads.

Best Practices for Shopping Ads in India

✔️ Use high-quality images (No blurry or generic stock photos!)
✔️ Optimize product titles – Indians search for “Affordable Jeans for Women” rather than “Denim Pants.”
✔️ Enable Merchant Promotions – Highlight discounts & cashback offers.
✔️ List products in INR – Avoid confusion with global pricing.

👉 If you’re selling on Amazon, Flipkart, or your website, Shopping Ads can skyrocket your sales!

Why Should You Target Regional Languages in Google Ads?

English is widely spoken, but over 60% of Indian internet users prefer Hindi, Bengali, Tamil, Telugu, or Marathi. Running ads in regional languages can expand your reach & improve CTR.

🗣 How to implement regional targeting in Google Ads:
🔸 Use Google Ads language settings to target Hindi, Bengali, etc.
🔸 Translate ad copies & landing pages for better engagement.
🔸 Run voice search-friendly ads – Indians use voice search in local languages!

💡 Example: A Bangalore-based fashion brand saw 2X higher CTR after launching Kannada-language ads.

How Can You Optimize Google Ads for India’s Slow Mobile Networks?

India has high mobile data consumption, but slow speeds in many areas. Your Google Ads must load instantly to prevent drop-offs.

🚀 Optimization Tips:
✅ Use lightweight images (WebP format)
✅ Keep landing pages AMP-optimized (Accelerated Mobile Pages)
✅ Reduce redirects & unnecessary scripts
✅ Enable fast-loading mobile checkout

👨‍💻 Fact: A delay of just 1 second in page load time can lower conversions by 20% or more!

How Do You Use Promotions & Discounts in Indian Google Ads?

For developers wondering how to build online presence for a real estate company, the playbook is now clear: invest in professional websites, leverage property listing portals, boost engagement through social media reels and influencer partnerships, use Google and Meta Ads intelligently, and reinforce credibility with blogs and native advertising.

Done well, a ₹3–3.5 lakh monthly spend can increase brand visibility, lead inflow, and project credibility—helping developers stand ahead in a fast-digitizing Indian property landscape.

What Should You Include in Google Ad Creatives & Text for Indian Audiences?

Indians love deals. Google Ads with promotions tend to get 2X higher CTR.

🎁 Best Promotional Strategies:
🔹 Festive Offers – “Holi Special: Buy 1 Get 1 Free on Skincare!”
🔹 Limited-Time Deals – “Flat 40% Off – Only for Today!”
🔹 Cashback & EMI Options – Indians prefer flexible payment options.
🔹 Coupon Codes – “Use ‘NEW10’ for an extra 10% Off!”

📊 Pro Tip: Run Google Merchant Promotions to highlight discounts directly in Shopping Ads!

Boost your Indian e-commerce success with Tejom Digital’s Google Ads expertise! We create precise campaigns that convert, leveraging real-time data to scale your brand fast. Get in touch now!

📞Call Us: 79807-31010
Contact us: contact@tejomdigital.com

15 FAQs for Google Ad for e-commerce in India

Q1. What is the best type of Google Ad for e-commerce in India?
Shopping Ads work best due to their visual appeal & high conversion rates.

Q2. How much does it cost to run Google Ads for e-commerce in India?
Costs vary based on industry & competition but start from ₹5-₹15 per click.

Q3. What is the best Google Ads attribution model for eCommerce?

The best attribution model depends on your business. “Data-driven attribution” is recommended as it assigns credit based on actual conversion paths. Other models like “last click” or “first click” may be useful based on your sales cycle.

Q4. What is the difference between CPA and ROAS?

CPA (Cost Per Acquisition) focuses on how much you pay per conversion, while ROAS (Return on Ad Spend) measures revenue earned for every rupee spent. If profitability is the goal, prioritize ROAS. If lead volume matters more, CPA is crucial.

Q5. How can I improve my Google Ads ROAS for eCommerce?

Optimize product feed (titles, descriptions, images)
Use Performance Max for better machine-learning optimization
Segment campaigns by product categories
Exclude low-performing products
Implement bid strategies like “Maximize Conversion Value”

Q6. What is a good ROAS for eCommerce in India?

A good ROAS depends on your margins. Most eCommerce businesses aim for a 3-5x ROAS. Higher-margin products can work with lower ROAS, while low-margin products need higher returns.

Q7. What budget should I allocate for Google Ads in eCommerce?

Start with ₹500-₹2000/day for testing. Scale up as you gather data on performance. Ensure at least ₹30,000 per month for meaningful insights and testing.

Q8. What’s the best campaign type for eCommerce?

Performance Max and Shopping Ads are the best for direct product sales. Performance Max combines Search, Shopping, YouTube, and Display to maximize conversions.

Q9. Should I use Smart Bidding or Manual Bidding?

For eCommerce, Smart Bidding (e.g., Target ROAS, Maximize Conversions) is better as it leverages AI. Manual bidding can be useful for high-control strategies but needs constant optimization.

Q10. How do I track conversions accurately in Google Ads?

Use Google Ads conversion tracking or import Google Analytics 4 (GA4) conversions. Also, enable Enhanced Conversions for better data accuracy.

Q11. Can I run Google Ads for my eCommerce store without a website?

Yes, you can use Google Merchant Center with Buy on Google or drive traffic to third-party marketplaces like Amazon or Flipkart, but a website provides more control over branding and data.

Q12. What are the best targeting strategies for eCommerce?

Custom Intent Audiences (people searching for similar products)
Remarketing (target past website visitors)
Customer Match (use your email lists)
Lookalike Audiences (find similar customers to your buyers)

Q13. Should I use Performance Max or Standard Shopping Ads?

Performance Max is better for AI-driven automation, wider reach, and better conversion rates. Standard Shopping is useful if you want more control over product bids.

Q14. How can I reduce my Google Ads cost per conversion?

Use negative keywords to eliminate irrelevant traffic
Optimize landing pages for better conversion rates
Use RLSA (Remarketing Lists for Search Ads) for higher-intent audiences
Test different ad creatives and product images

Q15. What are the key metrics to track for eCommerce Google Ads?

ROAS (Return on Ad Spend)
CPA (Cost Per Acquisition)
CTR (Click-Through Rate)
CVR (Conversion Rate)
Impression Share

Q16. Do Google Ads work better than Facebook Ads for eCommerce?

Google Ads capture high-intent buyers (people actively searching), while Facebook Ads work better for product discovery and remarketing. Ideally, both should be used together.

Q17. How long does it take to see results from Google Ads?

It typically takes 2-4 weeks to gather enough data. Scaling profitable campaigns can take 2-3 months. Continuous optimization is key for long-term success.

Tejom Digital

आ नो भद्राः क्रतवो यन्तु विश्वतः

What Are the Most Effective Strategies of Google Ads for E-Commerce in India?

What Are the Different Types of Google Ads & How Do They Work for Indian E-Commerce?

1. Search Ads

2. Shopping Ads

3. Display Ads

4. Video Ads

5. Performance Max (PMax) Ads

Choosing the Right Google Ads Type for Indian E-Commerce

Types of Google Ads Attribution Models & Their Use Cases

1. Data-Driven Attribution (Recommended for Most eCommerce Businesses)

2. Last Click Attribution (Legacy Model, Not Ideal for Scaling)

3. First Click Attribution (Good for Brand Awareness Tracking)

4. Linear Attribution (Balanced Approach, But Less Focused)

5. Time Decay Attribution (Best for Long Sales Cycles)

6. Position-Based (U-Shaped) Attribution (Best for Lead Generation & Multi-Touch Journeys)

Which Attribution Model Should You Use?

Recommendation for eCommerce in India

What Should You Include in Google Ad Creatives & Text for Indian Audiences?

How Do You Optimize Google Ads for Mobile-First Users in India?

How Do Google Shopping Campaigns Help Indian E-Commerce Brands?

Best Practices for Shopping Ads in India

Why Should You Target Regional Languages in Google Ads?

How Can You Optimize Google Ads for India’s Slow Mobile Networks?

How Do You Use Promotions & Discounts in Indian Google Ads?

What Should You Include in Google Ad Creatives & Text for Indian Audiences?

15 FAQs for Google Ad for e-commerce in India

Further Reading

B2B Thought Leadership Content Marketing Strategy: Facts That Actually Move Buyers

Anirban Guha

Further