Google Ads Management Hacks – A Must Know for Ad Managers

Segment Goals per Campaign: Avoid account-wide objectives. Tailor each campaign’s conversion tracking for clear, actionable data and stronger optimization.

Build Ruthless Negative Keyword Lists

Block searches like “free,” “job,” or “internship” regularly. Auto-sync negative lists across campaigns to save time and shut down wasted spend.

Custom Segments for Display Targeting

Target by job role, industry, or key traits. Combine with remarketing for razor-sharp focus.

Types of Custom Segments for Google Ads

• Interest/Purchase Intent: Users based on interests or purchase intent from searches or browsing. Examples: 5K running, triathlon athletes, eco-conscious shoppers.
• Search-Based: Users who searched specific keywords on Google. Examples: Vegan recipes, single-origin coffee, digital marketing courses.
• Website-Based: Visitors to relevant websites or URLs. Examples: Running blogs, coffee forums, skincare review sites.
• App-Based: Users of relevant apps. Examples: Fitness trackers, recipe apps, meditation apps.

How to Use Custom Segments

Combine keywords, URLs, and apps to create precise, intent-driven audiences. Target niche groups with less competition and lower CPC. Use across Display, Video, Discovery, and Performance Max campaigns.

Manual Bid Adjustments by Hour

Review performance by time of day and up-bid your “golden hours.” Lower bids or pause weak periods.

Use AI Tools for Search Term Analysis

Feed keyword and search term data to AI tools (like ChatGPT, Gemini, Perplexity, Grok etc) for fast, precise negative keyword recommendations.

Here’s how you can do search term analysis using ChatGPT, Gemini, Perplexity, Grok, or similar AI tools:

• Collect Search Term Data: Export your search term report from Google Ads, which lists all the actual search queries triggering your ads.
• Prepare Your Data for AI: Copy the search terms (and optional metrics like clicks, conversions) into a text or spreadsheet format.
• Feed to AI (e.g., ChatGPT or Gemini): Give a prompt like: “Analyze this list of search terms and identify irrelevant or low-performing terms that should be added as negative keywords.” You can also ask the AI to cluster keywords, group by intent, or suggest new keyword ideas.
• Use AI for Classification: AI can classify search terms as relevant/irrelevant, segment by user intent (buying, research, informational), or even pick top-performing search terms for expansion.
• Extract Negative Keywords: Ask AI to highlight terms to exclude to reduce wasted ad spend.
• Automate Regular Reporting: Use Google Ads scripts or integrations to regularly pull search terms and process with AI tools for ongoing optimization.

Example Tools & Workflow

• ChatGPT: Paste search terms, ask for negative keyword suggestions or classification. Use advanced prompts for accuracy.
• Gemini (Google AI): Similar to ChatGPT, can analyze and summarize search term trends.
• Perplexity & Grok: Use for exploratory questions and deeper insights on keyword relevance and intent.

Additional Tips

• Refine AI prompts iteratively to get precise outputs.
• Combine AI outputs with your business knowledge before finalizing changes.
• Set up automation via Google Sheets and APIs for scalable workflows.

Use Audience Exclusions

Audience exclusion lets you prevent certain groups from seeing your ads—those unlikely to convert or irrelevant to your goals. This reduces wasted spend, boosts conversion rates, and improves campaign efficiency by focusing your budget on the right users.

How to Do Audience Exclusion in Google Ads?

1. Sign in to Google Ads and go to the campaign or ad group.
2. Click on Audiences in the menu.
3. Go to the Exclusions tab or section.
4. Click the “+” button to add audiences you want to exclude.
5. Select audiences such as existing customers, job seekers, or users who visited support pages.
6. Save your changes.

This helps avoid showing ads to people who don’t need them, like past buyers or irrelevant visitors, improving ROI and user experience.

Disable Search and Display Partners

Turn off partner networks to prevent low-quality traffic and wasted clicks.