Google just added two new budget-allocation modes to the Recommendations page. This guide breaks down Google Ads Holistic Mode vs Growth Mode — what each one does, which campaigns they apply to, and how to decide before festive-quarter budgets are locked.
Google Ads Holistic Mode vs Growth Mode – New Budget Tool Explained Read More »
Google Ads AI labeling requirements took effect in July 2026, letting advertisers disclose when ad creative is made or edited with AI. Here’s what to check before your festive campaigns go live.
Google Ads AI Labeling Requirements – Advertiser Guide 2026 Read More »
Google quietly added a way to see which of your pages get traffic from image-based searches. This guide explains the new Google Search Console multimodal filter — what it covers, what it doesn’t show, and what site owners with visual product catalogs should actually do about it.
Google Search Console Multimodal Filter: A Guide to the New Report Read More »
Amazon Great Indian Festival opens October 8, with Flipkart Big Billion Days the same week. This Amazon Great Indian Festival advertising strategy guide walks D2C and FMCG sellers through budget pacing, Sponsored Ads allocation, and daily campaign management for the biggest marketplace sale window of the year.
Amazon Great Indian Festival Advertising Strategy: A 2026 Seller Checklist Read More »
ASCI’s draft AI content labelling guidelines could reshape how Indian brands disclose AI-generated and AI-enhanced ad creative. Here’s what the draft actually says, its current status, and what advertisers should do before festive-season production scales up.
If you run Google Ads, this Google Ads AI Max migration guide explains what changed when your Search campaigns auto-upgraded on September 1, 2026 — and the specific checks to run this week so automation doesn’t quietly drain your budget before the festive season.
Google Ads AI Max Migration Guide: What to Do Before It Auto-Upgrades Read More »
Durga Puja and Diwali fall five and eight weeks from now. This festive season marketing calendar 2026 walks through what Indian brands — especially in Kolkata, Bengaluru, Delhi NCR, and Chandigarh — should be locking in this month to avoid a rushed, underprepared festive push.
Festive Season Marketing Calendar 2026 Planning for Durga Puja and Diwali Read More »
Discover how Tier-2 and Tier-3 Markets Driving the Next Wave of Social Commerce are reshaping Indian retail. Insights on vernacular video discovery, micro-entrepreneurs, and D2C strategy from Tejom Insights.
Tier-2 and Tier-3 Markets Driving the Next Wave of Social Commerce Read More »
Master designed-for-mute creative strategies to boost retention, drive conversions, and dominate short-form video marketing effortlessly.
Designed-for-Mute Creative Strategies for Short-Form Video Read More »
Discover how CTV programmatic streaming ads bridge programmatic precision and big-screen impact. Learn how brand leaders capture silent-scroll audiences using 3-second hooks, kinetic typography, and omnichannel retargeting.
CTV Programmatic Streaming Ads: The New Era Read More »
