Cheap Agencies, Costly Mistakes: How Unlicensed Content Can Tank Your Brand
In an era where digital content moves at breakneck speed, cutting corners with budget agencies or unvetted freelancers can invite catastrophic legal liability. This ready reckoner breaks down how unlicensed stock photos, stolen vectors, and unverified media assets can result in hefty copyright penalties under Section 63 of the Indian Copyright Act, forced rebrands, and lasting reputational fallout.
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