Google just added two new budget-allocation modes to the Recommendations page. This guide breaks down Google Ads Holistic Mode vs Growth Mode — what each one does, which campaigns they apply to, and how to decide before festive-quarter budgets are locked.
Google Ads Holistic Mode vs Growth Mode – New Budget Tool Explained Read More »
Google Ads AI labeling requirements took effect in July 2026, letting advertisers disclose when ad creative is made or edited with AI. Here’s what to check before your festive campaigns go live.
Google Ads AI Labeling Requirements – Advertiser Guide 2026 Read More »
Google quietly added a way to see which of your pages get traffic from image-based searches. This guide explains the new Google Search Console multimodal filter — what it covers, what it doesn’t show, and what site owners with visual product catalogs should actually do about it.
Google Search Console Multimodal Filter: A Guide to the New Report Read More »
Amazon Great Indian Festival opens October 8, with Flipkart Big Billion Days the same week. This Amazon Great Indian Festival advertising strategy guide walks D2C and FMCG sellers through budget pacing, Sponsored Ads allocation, and daily campaign management for the biggest marketplace sale window of the year.
Amazon Great Indian Festival Advertising Strategy: A 2026 Seller Checklist Read More »
ASCI’s draft AI content labelling guidelines could reshape how Indian brands disclose AI-generated and AI-enhanced ad creative. Here’s what the draft actually says, its current status, and what advertisers should do before festive-season production scales up.
